Managing through the downturn in the UK Florist Market
Management Workshop Launch Press Release
The BFA in partnership with CBG and Train to Gain have successfully completed the first 12 Management Workshops “Managing through the downturn in the UK Florist Industry” – the response has been outstanding - 72% of delegates said the workshop “exceeded” their expectations! These workshops, specifically tailored to the retail florist, are worth £500 per delegate, and available fully funded by Train to Gain.
At the workshop we present and discuss many of the future challenges and opportunities facing Independent Florists, the most popular areas of discussion were:
Ø Managing in the recession
Ø Winning new and profitable customers
Ø Increasing customer transaction spend – 29 gifting occasions
Ø Improving your margin – protecting your Balance Sheet
Ø Next generation web development for Florists
Ø Emerging customer trends – Fair Trade, Ethical Shopping and Local Supply
Ø Targeting your most profitable customers
Ø In-store design, product ranging, point of sale and staff training
Ø How to differentiate vs. your local competitors
Ø Business efficiency – cash flow, waste, stock management, pricing and cost
Ø At each workshop we aim to achieve up to 15% business efficiency improvement and new business worth a minimum of £50,000 pa
Delegates have stated the following areas are of particular relevance:
- Web Development
- Margin improvement
- Improving your pricing position
- Building the company business plan - issues and opportunities
- Creating competitive advantage – competing online
- Future market and customer trends
- Sustainability and Fair Trade
- Business efficiencies – particularly improving cash flow
There is a further opportunity at the workshop for delegates to network and share their own local challenges and opportunities – such as the impact of “Relay” on profit margins, corporate and wedding business.
In the afternoon, we have developed plans and strategies for each individual business – each bespoke plan aims to improve company financial and competitive performance.
Future Workshops
Delegate places remain available at all UK Management Workshops; remember if you employ 5 staff or more inc. owners, partners, directors and part-time staff you are eligible to recover the full cost of the workshop through the Train to Gain Leadership and Management Scheme. Funding takes around 28 days, so register now for the next set of workshops in the East Midlands & North West in September:
1 September 2009 Hellidon Lakes – Northampton
2 September 2009 Forest Pines – Lincoln
3 September 2009 Forest Hill Country Club – Leicester
8 September 2009 Horsley Golf and Country Club – Derby
9 September 2009 The Belfry – Nottingham
10September 2009 Elton Furze Country Club – Peterborough
15 September 2009 Park Royal Hotel – Warrington
16 September 2009 Ashton Lea Golf and Country Club – Preston
17 September 2009 Houghwood Golf and Country Club – Liverpool
29 September 2009 The Midland Hotel – Manchester
Dates also available for Yorkshire & Humber and North East in October, East and Oxford & Bucks in November.
Workshop registration is easy – just visit and download the Registration Form from the BFA website www.britishfloristassociation.org . Simply post or fax your registration to the address shown and we will do the rest!
Please find what delegates had to say so far ………………….
“I would like to say I have found the course to be of great interest and inspiration”
Stem by Stem - Folkestone
"The workshop helped to focus my mind it left me feeling optimistic that I now have a clear strategy for the future of the business"
County Flowers – Taunton
“During my business career I have attended many business seminars; it was of great value to attend a management workshop that is totally focused on the florist industry, with aims and objectives to benefit my business. All the workshop delegates were florist, so it was very beneficial to hear and discuss specific challenges and opportunities relating to our industry with like minded business people.”
Susan’s Flower Shop - Torbay.
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